The Christmas Spirit Campaign collects money for less fortunate Finnish families with children.
The money collected will be used to give 70-euro food vouchers to 28 000 poor families at Christmas time. The campaign is organized by the Mannerheim League for Child Welfare (MLL) and the Finnish Red Cross, together with YLE Morning TV, YLE Radio Finland and YLE Radio Vega.
Gift cards are for families in a difficult situation such as unemployment, illness, over-indebtedness, low-income or a crisis situation. Red Cross and the MLL are searching these families in collaboration with local health clinics, social welfare and the church. Gift certificates cannot be retrieved.
This Christmas the Finnish Red Cross and the Mannerheim League for Child Welfare collect funds for a good Christmas spirit for the twentythird time.
The collection started in 1997. Mr Arto Nyberg from the Finnish Broadcasting Company YLE was the initiator.
– One autumn day I sat at home alone and I wondered how privileged I am. Then became a sensitive moment, and I realized that all the things are not so well. I began to develop the idea of the Christmas calendar for the morning TV.
Since the aim was to help low-income families with children the Mannerheim League for Child Welfare and Red Cross were natural partners. During the 2000’s The Christmas Spirit Campaign’s results have slowly increased year by year. Over the years,the campaign has supported more than 288 500 families.
The campaign organizers are responsible for all collection costs, so the donations are used to gift cards in their full value.