Comments by the jury; The case of Domino biscuits is printed with 1,200 different images sent by consumers of their favourite places in Finland. Digital and physical world merged in the packaging. The jury liked the way the packaging solution engages consumers of a well-known product. The jury predicts the package will also have collectible value.
So may we present… Fazer Domino campaign packages – when combining physical packaging with digital services is truly a winning ticket! These biscuit boxes were in high demand, specific packages were hunted throughout the land, and quite a few pics were shared on Instagram.
ScanStar is a joint Nordic packaging competition held annually since 1969 by the Scandinavian Packaging Association. A total of 17 awards were awarded to Nordic packaging manufacturers in this year’s ScanStar packaging competition.
ScanStar 2020 was organized by Finnish Packaging Association. Chairman of the jury of the competition was CEO Antro Säilä from Finnish Packaging Association. Jury members were Lasse Lavrsen, Toms Gruppen (Denmark), Lars Windeman, Volvo cars (Sweden), Ole Anton Bakke, Jotun A/S (Norway) and Hanna Koivula, University of Helsinki (Finland). In addition Mikael Gallsted (Sweden) acted as an observer for SPA and Johanna Nikunen (Finland) as a press representant.
All the companies participating in the competition show that they take product development seriously. I act as a buyer myself and in the buying negotiations we always ask packaging producers if they have been successful in competitions in the industry. If success has come, it will be a sign of a desire to develop better solutions, says jury member Lars Windeman.
we are digital – physical – digital