Imagine this situation: you are standing at the cheese shelf of a local market. This time, you would like to go wild and try out a new cheese. But which one? You gaze at the cheese shelf for a moment, you stop and reach out…. A new cheese is now in your hand and you check the product out. The likelihood that the cheese will now move from your hand into your shopping basket and not back onto the shelf is 90%.
Researchers state that decision-making in a grocery store is as intuitive as this. It’s also quick: once you used to spend 3 seconds looking at a shelf, now 2 seconds are enough. Those two seconds will now decide whether the cheesemaker will fight for a gold medal, or whether they will be left on the bench.
A large number of things can fit into that remaining 10 percent. An aware, smart consumer can read about a product; what kind of cheese is it exactly, what is the fat percentage, whether it is domestic? However, this gathering of information is often a kind of Trojan horse: it provides facts used to justify a decision that is born out of emotion and instinct.
If the above description sounds unneeded or overwhelming, you may want to ask yourself: how likely is it that after you have put the cheese back onto the shelf, that you will take another one? What about a third? And: at what stage would you consider your behaviour to be unusual?
From the point of view of the packaging manufacturer, the question is – literally – a game of mere seconds. The best package wins – the runner-up does not.
The anguish suffered by food business operators is made worse by the fact that the competition is rough and continues to accelerate. Space on shelves is even nowadays being sought by e.g. pulled oats and insect snacks, and very few products will remain safe from change. As the food market becomes more diversified, consumer segments will become fragmented. Food habits and trends are ongoing and, for example, the real arrival of ethnic food products hasn’t even occurred yet. Even storekeepers are puzzled: how can all of these products be placed on the shelves?
Pyroll Packaging is a true servant of the Finnish food industry – to the extent that 70% of our customers come from the food sector. We know that a good product can succeed well in the market, as long as its production, packaging and marketing are in order. For the sake of visibility, the latter two factors are absolutely critical.
For a new food product, in particular, the manufacturer wonders what the best packaging material is. In this case, the equation includes factors such as the shelf life, serving size, and visibility. Ultimately, however, it is a question of product experience: what kind of packaging will encourage the consumer to pick up exactly that product from out of the dozens of similar ones? And what kind of packaging solution is both convenient to use and eye pleasing? How does the chosen solution bring added value?
Pyroll helps the customer with its multimaterial expertise, enabling solutions to be utilised extensively. Smaller print runs mean that the operators in the SME sector can make pilots and carry out quick experiments on the market.
If the product connects with the consumers’ taste buds, the volume can always be increased.