Pyroll Packaging / PackageMedia and Arla Foods Finland reached to the finals at WorldStar 2023 Special Marketing Award competition with “Every Bird is Special -as they are! campaign” based on social responsibilty.
Either bronze, silver or gold it is on its way to Finland! 🥇🥈🥉
Judging criteria for this Worlstar Special Marketing Award is:
- The overall success of the packaging to represent the equity of the brand and relevance to the product
- The point of difference that gives it a marketing edge encouraging purchase
- The packaging that best creates value to the consumer based on interaction, emotional connection or usability
The winners will be awarded during WorldStar Gala Dinner 6th May at Interpack, Düsseldorf.